Advertising Campaign
Lights Out: Light Pollution Awareness
This is an advertising campaign & integrated campaign on raising awareness on Light Pollution & it's contribution to global warming. This project consists of 3 advertising posters & an integrated campaign.
Each poster showcases a form of death with a specific light source. Through exaggeration & somewhat personifying the plants, I've recreated suffocation, poisoning & burning. The integrated campaign consists of a pop-up booth floor plan that would be present in malls & recreates a home scenario along with a wall quiz, of which visitors can share their quiz results online & use the hashtag #lightsout- which is used to help people further communicate the cause online.
Created for university
Designed by Mahima Kumar for SAE Dubai
2020
